

One gadfly demanded an environmental impact report, the type of document needed to build a skyscraper or a dam. The next presentation might as well have been a comedy act. … Based on their record and our discussion with them we believe that they are a high-capacity producer that would definitely have the wherewithal to present the event for us. It’s sort of like rewarding persistence if you will. They’d been working with us for some time and they believed in this so they approached me. “In Another Planet’s case they were very persistent. “We don’t normally do two-day events, the operative word being normally,” Kern said. The parks department staff finished up its presentation, which served as the opening act to words from concert opponents, commission members, and Perloff. Joining him were some of the tiny company’s other employees, led by thirtysomething understudies Allen Scott and Bryan Duquette. Representing Another Planet with guileless, calm intensity was principal Gregg Perloff - 55 years old and built like a tan, gray-haired roadie, albeit one wearing a collared shirt. Smith had come to derail Another Planet’s plans, joining a thin yet powerful camp of park and neighborhood activists and assorted loonies who worried about noise, traffic, grass, and, yes, gophers. Lee Smith represented Another Planet’s chief competitor, Live Nation, the Clear Channel spinoff that grosses half the North American concert industry’s annual $4 billion in revenue. Government staffers and gadflies held down half the seats. Out in the audience, people wearing boomer business casual shifted uncomfortably in their seats, clutching scribbled notes, awaiting their two minutes of show time.

“At least during my tenure, I’ve never been able to propose this type of revenue to the commission,” department Director of Operations Dennis Kern said. If it sold out, the department would earn about $800,000. Essentially enter into an unprecedented partnership with the five-year-old company to throw a West Coast Bonnaroo.

Let the music run later than ever before - all the way to 10 p.m. So its staff had brought it a doozy: Give Another Planet enough of Golden Gate Park to fill three Oakland Arenas, let it book 64 bands and charge $81 a head, per day. The seven-member recreation and parks commission wanted new revenue options. New hiring was frozen, and the department was looking at possible cuts of $5.6 million for 2008-09. Pay raises for nurses and police and fire officers had put a $238 million dent in San Francisco’s budget.
